Sports Illustrated just released its fourth annual Fortunate 50. The list ranks the top 50 earning American athletes based on salary, winnings, bonuses, endorsements, and appearances. On the strength of their record setting pay-per-view fight in May, Oscar De La Hoya checks in at # 2 with $55 million in total earnings while Floyd Mayweather comes in at # 21 with $20,250,000.
Tiger Woods paces the list at $111,941,827 (including $100 million in endorsements), while it took roughly $15 million to crack the top 50. 25 basketball players, 12 baseball players, 5 football players, 3 NASCAR drivers, and one women's professional golfer round out the list.
For comparison's sake let us engage in a little envelope math to see how MMA's top earner, widely believed to be Chuck Liddell, compares. To be clear, this is an almost entirely speculative exercise. MMAPayout.com estimates Liddell's 2007 earnings to date, not including endorsements and appearances, at roughly $2.7 million based on:
- 5/21 - lost to Quinton Jackson - $1,707,500 ($500,000 guarantee, estimated $1.2 million pay-per-view bonus*)
- 9/22 - lost to Keith Jardine - $1,032,500 ($500,000 guarantee, estimated $532,500 pay-per-view bonus based on 400,000 buys*)
- * - assuming Liddell's pay-per-view bonus scale is similar to Randy Couture's
Conservatively,
Liddell stands to make an additional $1 million for his 12/29 fight with
Wanderlei Silva (based on a loss and 400,000 buys). That would put
Liddell at $3.7 million for the year, not including endorsements, appearances, or undisclosed bonuses, not to mention $1.5 million in win bonuses (
Liddell's contract is $500,000 guaranteed per fight, plus a $500,000 win bonus) he would have left on the table (assuming an 0-3 record). $6 million total earnings for 2007 is not an unreasonable estimate based on the above assumptions.
In the best case scenario,
Liddell could have earned as much as $6.7 million in the octagon in 2007 based on the following assumptions:
- An average of 630,000 buys per fight, the number he averaged over his last four fights prior to his 9/22 fight with Jardine. Assuming that buy rate would have held up if he hadn't lost to Jackson.
- Assuming a 3-0 record resulting in $3 million in earnings
Taking into account undisclosed performance bonuses, endorsements/sponsorships, and appearance fees in addition to the above assumptions, it is not impossible to imagine
Liddell taking home over $8 million in total earnings in a best case scenario.
NOTE:
As the title of "Envelope Math" suggests, the exercise above regarding Liddell's salary projections is almost purely speculative with the resulting estimates representing nothing more than educated guesses.