Iron Ring on 4/1 drew a 0.81 rating on BET according to the Wrestling Observer Newsletter. The series is averaging an impressive 0.83 rating through its first three weeks.
Dave Meltzer breaks down the surprise success of the series at Yahoo!. Key quotes from David Issacs, co-producer of the series:
Isaacs noted the concept with “Iron Ring” is more WWE-oriented. They hope to create their own new fighting stars with the Kimbo-Slice-streetfighter aura and progress to live pay-per-view events, official soundtracks and merchandising built around the celebrity coaches...
“For us, this is a long process,” said Isaacs. “We were trying to find things that are different. We’re not trying to replace UFC or compete with UFC.”
