Ontario's Peterborough Examiner recently ran a feature on the growth of clothing companies in MMA. The space has been inundated with new brands in recent years in what has become a lucrative, but increasingly competitive, space:
"Right now everybody who even thinks of a slogan puts it on a shirt," says J.T. Stewart, chief marketing officer for Cincinnati-based American Fighter. "You've got all kinds of people trying to eat at your market share ... Yeah, everybody wants a piece of pie, because it's a hot commodity."Dana White on the root of the Affliction ban:
"We were probably in the nick of time, I would say," Jim Baltutis, director of marketing for One More Round, said from Los Angeles. "I would sure hate to be a new company, trying to get some sort of presence, especially at retail. There's a lot of people knocking on doors right now."
"I never had a problem with Affliction clothing until they took a picture of Couture and Fedor with no Affliction shirts on, but it looks like a fight poster," White told The Canadian Press.
"That was when I had a problem with Affliction. What happens is a lot of these guys start to lose their minds.
"Are you a clothing company or are you a fight promoter?"
