WWE Royal Rumble Buy Rate

Preliminary pay-per-view estimates for WWE Royal Rumble 2008 project 561,000 buys according to a report released by the company last week. The number represents a roughly 10% increase over last year's event which drew 508,000 buys. In 2006 the event posted 575,000 buys.

The Royal Rumble is traditionally one of WWE's four biggest events of the year, along with Wrestlemania, Summer Slam, and Survivor Series.