Today the UFC announced Yahoo! as its new online pay-per-view distributor:
"This relationship with Yahoo! is an important step for the UFC to build its global distribution platform for live pay-per-view events,” said Dana White, UFC President. “We are looking forward to working with Yahoo! Sports to expand our reach and bring the sport of mixed martial arts to fight fans in every corner of the world in every possible language.”Perhaps in a sign of where the industry is heading, the title of the press release is simply "UFC Announces Yahoo! As New PPV Provider," with no qualifier such as "internet" or "online."
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