Over the weekend Harley-Davidson officially announced its exclusive motorcycle sponsorship of the UFC and WEC. Key quotes:
“This is the first major worldwide sports sponsorship for Harley-Davidson outside the motorcycle/automotive category,” said Harley-Davidson Senior Vice President and Chief Marketing Officer Mark-Hans Richer. “We see our brand embodied in these fighters: young, aggressive, hard working individuals who cut against the grain.”While Harley-Davidson will occupy the center of the canvas, sources continue to tell MMAPayout.com that a deal between the UFC and Budweiser is believed to be eminent with the King of Beers set to take its place on the canvas as soon as April.
“Like Harley-Davidson, UFC is a true American passion that transcends cultures and languages, and shares incredible and growing popularity in the United States, Europe and around the world. Harley-Davidson is a powerhouse brand, we are proud to call it our exclusive UFC and WEC motorcycle sponsor and to have the historic Harley-Davidson Bar & Shield in the Octagon,” said UFC President Dana White.
Additionally, this morning the Las Vegas Review-Journal reported that Xyience has filed for Chapter 11 bankruptcy. MMAPayout.com will have further details on this story in the coming days.
