Yesterday Xyience announced a $12 million dollar funding effort as well as a three year extension of its exclusive sponsorship with the UFC. Xenergy is the official energy drink of the UFC. Quotes from the key players:
"XYIENCE has been a long time sponsor of the UFC(R) and we look forward to our future endeavors together as both of our companies continue their explosive growth," said Dana White, UFC(R) President.Terms of the sponsorship were not disclosed.
"We believe that the combination of new financing and the extension of our UFC(R) relationship firmly positions the company for success as we embark on a worldwide expansion of the XYIENCE and Xenergy brands," said Adam Frank, XYIENCE CEO.
